Gucci Takes Over Luxury Hotel The Savoy With Luggage Collection

In this article:
Gucci has taken over the UK’s first-ever luxury hotel, The Savoy. The famous luxury brand is using the Savoy Tea Shop to showcase its latest luggage collection on the ground floor of the famous hotel for the next three months.
The details:
The installation celebrates Gucci’s contribution to travel luggage and accessories. Showcasing updates to their signature designs for trunks, duffel bags, suitcases, garment bags, stationary, and pet accessories.
The concept:
The brand’s concept behind presenting their latest line at The Savoy was the experience of Guccio Gucci who actually worked as a porter at the Savoy in the early 20th century. There, he was able to observe all the famous people with their premium luggage, hence the inspiration for Gucci to introduce artisanal luggage atelier in 1921. Since then the Gucci brand has expanded into accessories, cosmetics, and is now considered one of the top luxury fashion brands in the world today.Last year The Savoy collaborated with Gucci to redesign their Royal Suite with items from Gucci’s decor line. 

The suite featured wallpaper with the Gucci monogrammed logo, matching cushions, as well as their scented candles and other decor items.The Savoy has always been at the forefront of modernity, as it was one of the first hotels in the U.K. to have electric elevators, en-suite bathrooms, and to be lit by electricity.

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